We believe a well-crafted brand strategy is the foundation of any successful brand and related external and internal marketing program.
We built our company around the concept of the brand experience, and today it’s the lens that we look through for all assignments.
In the end, all successful branding initiatives require activation—both internally and externally. This is where we develop a strategic plan detailing which channels to leverage for communicating to each of our identified segments
Naming is an art unto itself. Our holistic and rigorous brand naming process ensures that your brand, product, service, and/or program aligns with your brand strategy and the resulting brand name communicates simply and effectively.
Any good naming structure includes a well-formulated naming convention that guides the development of future names at the product, service, or feature levels. When done properly, it helps customers navigate, understand, and choose what is right for them.
Everyone can agree that a brand name, the name “on the door,” is one of the most important elements of any brand.
Our expertise in naming is rooted in an ironclad, methodical, and thorough process that ensures our names are strategically sound, creative, and unique.
Every brand has a story to tell, and your new brand’s story is waiting to be told. Rooted in the brand strategy, we'll craft language that resonates both internally and externally.
Also referred to as a narrative, the brand story will communicate a feeling that elicits an emotional response from the target. Do you want them to feel inspired? Do you want them to take action? Do you want them to feel joy? The brand story will deliver your brand to the world.
With a differentiated brand strategy and a new brand name in hand, we'll bring your brand to life with design. Our design process explores typography, logo marks, color, iconography, and imagery, and it will push your brand into the future.
An organization’s brand strategy is a set of words and phrases that together formally articulate the core essence of your brand. It should be inclusive of your history and your future, your products and your services, your customers and your prospects, the attributes of your brand, your place in the marketplace, and, importantly, how you bring it all together uniquely.
In order to capture and articulate this all succinctly, we must dig in. Deeply and thoroughly. Internally and externally. As a brand strategy agency, we take this process seriously because this type of rigor is required to yield the most authentic brand strategy. And this is the only kind of brand strategy we deliver.
We’ll deliver all of the formal brand strategy components, including the value proposition, positioning statement, brand idea, and brand story. But also, as part of our brand strategy services, we include brand architecture. From our perspective, brand architecture is a bit of a lost art – an afterthought. When instead, this brand strategy component can organize your company in a way that helps constituents understand you, and it makes you more appealing.
Brand experience can best be described as the feelings that result from brand interactions that ultimately create perceptions that deliver against the customer’s needs and drive behavior.
Actively managing, analyzing, optimizing, measuring, and branding your customer journey can strengthen your customers’ bond with your brand. We'll help you to map, analyze, optimize, and brand your customer journey to create a more consistent, differentiated, and powerful brand experience.
Once a brand is defined, the next step is to define the experience you want your customers to have when they engage with your brand. We refer to this discipline as Brand Experience Design (BXD), and it can be approached in a variety of ways, including (1) to solve a problem, (2) to drive specific usage and behaviors, and (3) to elicit a particular emotional response.
Once a brand experience is defined, the next step is to inspire the organization to embrace and deliver the brand. Whether a company has 10 or 10,000 employees, they need to provide the people who directly or indirectly interact with customers the tools and guidance needed to deliver the desired brand experience.
What do you want the target to do? How do you want them to feel? When, along their journey, is it most important to reach them? A strong brand, product, or service is merely the starting point. It takes an actionable, integrated, and well-vetted marketing strategy to bring your brand to market impactfully and effectively.
Read more about Search Engine Advertising
Advertising today is as much a science as it is an art—it can raise broad awareness or drive purchase. But whether online or offline, advertising development begins with a sound brand strategy and an understanding of the intended target. A deliberate messaging strategy is essential to the development of effective advertising and is based upon a deep understanding of your target segments and their unique needs and attitudes. Finally, a thoughtful media plan ensures that we reach our target with the right message, at the right time, in a compelling way.
We live in a digital world, and the expansion of digital channels is exponential. While some find this overwhelming, we see it as an opportunity, especially when the customer journey is used to identify the most impactful moments of interaction.
Read more about Search Engine Advertising
Every brand has a website. And while online metrics—like SEO—can drive your website’s content within your category or your business, you still have to differentiate from competitors. How will you translate your brand into a compelling digital experience? How will your website quickly communicate that this is no ordinary brand? We work hard to ensure that your website communicates like no other.
Read more about Portal Solutions
Whether B2C or B2B, your digital footprint is tantamount to your success. And with new technology emerging regularly, we can help you separate the good from the bad—the necessary from the “faddy.” From social media management to email campaigns, we’ll work with you to develop a comprehensive digital platform that will deliver the business results you need and provide the creative output that will be sure to be seen.
Read more about Digital Marketing